THE CHANNEL'S STANDARD FOR SALES CAPABILITY AND OFF-MARKET TALENT
We work across telecom, IT, MSP, VAR and connectivity, supporting resellers, vendors, wholesalers and distributors who need proven sales talent and capability.
Built by real and experienced channel operators who lived the hiring and performance failures and engineered the solution the channel was missing.
Why the Channel Sales Academy exists
The channel has tolerated the same failures for years: bad hires, generic training, wasted time, wasted fees and salespeople who were never built to perform but interview well. Leaders have been forced to gamble on talent without proper judgement, without off‑market access and without anyone who truly understands the industry or what real performance looks like.
Top-Tier
Channel Talent
Who better to find top sales talent than those who create, manage and are trusted with it.
No CV slinging. No guesswork. No recruiter noise. We don’t gather profiles, we move people through judgement, reputation, lived experience and proven performance.
This is how the channel actually works, and it’s why leaders come to us when the hire needs to stick.
The surprise moves you hear about started with quiet conversations with us weeks earlier.
Off‑market. Still employed. Still hitting target. We don’t deal with probation risks or people who can’t evidence performance. Every move is built on trusted introductions that never touch the open market.
If you’ve seen a sudden move in the channel, the first conversation almost always began here.
Award-Winning Sales Capability
Capability built by those who built the sector’s most prolific sales performers.
Three decades inside the channel. Three authored books on sales, psychology and persuasion.
The capability behind many of the UK channel’s highest‑performing teams.
This is not theory. This is the standard built by people who have held leadership roles at both reseller and vendor level.
Every method, every framework, every discipline is proven inside the channel, not borrowed from it.
We build sales capability that sticks, performers who can actually sell, and teams that stop wasting pipeline opportunity.
I built Channel Sales Academy because the channel deserved better than bad hires, generic training and leaders forced to gamble on talent. I spent three decades inside this sector, carrying the number, building capability and developing the performers who went on to lead it.
The frameworks, methods and judgement inside Channel Sales Academy come from proven successes across both direct and channel sales, not theory. They were built in the field, refined under pressure and proven across the highest‑performing teams in the UK channel.
CSA exists to remove risk, remove noise and raise the standard. Nothing we do touches the open market. Everything we do is built on trust, reputation and results.
If you want capability that sticks and talent that delivers, you now have that option.
Gary May - Founder, Channel Sales Academy
If you need capability that sticks or talent that delivers, the Channel Sales Academy operates the same way elite performers do - quietly, directly, off market and away from public view.